Global Elements

The Creation Grid

The most important element in the design system is what we are calling the “Creation Grid.” This is a seven-column layout structure to be used in the majority of design situations to communicate our conviction that all time leads to a beautiful end. The first six columns are yours to fill with text, images, illustrations,…

Long right arrow Read More

The Church Symbol

The Seventh-day Adventist symbol, which many people think of as the “logo,” has been in use since 1997, and is the most recognizable element of our existing visual identity system. Though it may not communicate everything, because of its consistent use it now carries a deep significance for all who are familiar with it. The…

Long right arrow Read More

Advent Sans

While many people think of the Adventist symbol as the church logo, typically “logo” refers to the combination of a symbol with a custom type treatment of a name (think Apple or Nike). For some organizations a logo consists simply of custom type, known as a wordmark (eg Google). For our organization, however, it isn’t…

Long right arrow Read More

Color

Because color means different things across the world, there is no official global color or color system. Where it seems valuable to create internal or regional consistency for missional purposes, world divisions are encouraged to create carefully thought-out systems that work to differentiate their materials within their individual contexts. Recommended regional color systems will therefore…

Long right arrow Read More