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We have this hope, and since our beginning we have spoken, published, produced, and designed a diversity of materials to share this hope with others. But up until now, we haven’t had a unified strategy for how to present it across the thousands of materials we create every week.


We speak different languages. We dress differently. We have different jobs. Different styles. We live in different countries, cultures, and neighborhoods. We worship God in different ways. We all cele…

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How to Use These Guidelines

These guidelines were developed to anticipate and accommodate our differences, both in the content of our materials, and the styles we design in. The core elements of the system are few, but if adopte…

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Global Elements

The core elements of the system are few, but if adopted consistently, they will have a powerful impact on the mission of the church.

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Using the System

The ultimate goal of this work is to help people know we are all Seventh-day Adventists.

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