Using the System

Entity Identifiers

Design Versions The left-aligned (or reading-aligned) version is the preferred version to use when using entity identifiers. The centered version is acceptable, but requires more care when creating a visually pleasing layout, as alignment to other elements becomes more difficult. If used alone, or in formal applications, the centered version can work well. Clearspace It is important…

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Secondary Typefaces

Secondary typefaces are typefaces used to support a consistent design system, and create a cohesive visual expression that matches that of the logo typeface, Advent Sans. While you may use secondary typefaces in a layout, applied to titles, paragraph text, or descriptions, they are not meant for use in the logo in a lockup with the church symbol.…

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Applications

Advertising Publications Digital Signage Detailed guidelines for signage can be viewed here, but the following images represent a few samples of the system. Please contact GC communication at [email protected] if your are planning on a large regional rollout. As a note, instances of narrow or tall signage (the preferred for free-standing signage) are the only instances where it is…

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Signage

One of the most important applications of the new identity system is the signage system, which for many will serve as a their first interaction with a Seventh-day Adventist entity. While interactions with print pieces or websites allow users enough time to identity elements like the Sabbath Column, Adventist Symbol, and Advent Sans, signage is often seen for…

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