Toolkit

Notice

For the first few weeks, the following page, and a number of assets, will be updated and revised. If you are looking to create any permanent applications using the new identity system, please contact identity@gc.adventist.org to ensure you are using the most up-to-date assets. Edits to legal designations and the Advent Sans typeface are currently in progress, and will have an affect on the official denomination lockups as well as entity identifiers.

Symbol

Vector files for standard and circular versions of the symbol are below.

The symbol can appear in any color so long as all the shapes are a single, solid color. Full recommendations on design usage of the symbol can be found on the symbol page, and legal information regarding its usage can be found on our legal page. Please check with your local legal team to learn whether to use the ® or the ™ version of the symbol in your specific region.

The standard symbol is the preferred version when locked up with a wordmark, and the preferred version for use within the Sabbath column.

The circular symbol is the preferred version when used in isolation and not placed in the Sabbath column.

 

Color

The color system moving forward is variable and up to designers to select based on the project. However, the base/default color system is built upon the work done for ALPS, which can be viewed here.

Denomination Lockups

The preferred lockup option is alignment based on reading direction for the respective language—being left aligned for most languages and right aligned for some. Lockups in the centered versions are also allowed, and are listed below.

Lockups can appear in any color, so long as all the shapes of the symbol are a single, solid color.

Right arrow icon
Other Languages

Advent Sans

Advent Sans fonts are open source. All Advent Sans fonts are published under the SIL Open Font License, Version 1.1. The first Advent Sans font—Advent Sans Beta, bas been updated to Advent Sans Logo, which includes tighter global letterspacing, contextual, pre-kerned alternates for key words, as well as embedded, writable Adventist symbols, accessible by use of the [ and ] keys. Included in the most recent version below is a resized ™ character for use in regions where the symbol or name aren’t fully registered.

Download the Advent Sans font

Entity Identifier Template

If using the below template to create an entity identifier (as detailed here), it is required that you use the ® mark after the words Adventist and Adventists in the English language, and use ® or ™ as required for other languages. If creating entity identifiers in languages that read left to write, use the Left-and-Center-Identifiers template, and if creating for languages that read right to left, use the Right-and-Center-Identifiers template.

In most cases, the reading-aligned version of the identifiers are the preferred versions to use.In most cases, the reading-aligned version of the identifiers are the preferred versions to use.

Entity Identifier Templates by Language

Corporate Identity Templates

While the system allows a wide latitude for creative expression, it is understood that some people may prefer to simply populate designs instead of create new ones. Over the next few months, in communication and collaboration with world divisions, we will be providing a set of key applications for global use and modification, working with church communicators to understand their needs.

The set of items below include an InDesign file for US letterhead, #10 Envelope, and US business cards, to help kick start custom designs and/or production of pre-printed systems or office-printed designs. To open and use these files you will need access to and working knowledge of the Adobe Creative Suite, or work with a trained professional who can help set up your local variations.

Also below are two versions of Microsoft Word letterhead using the Advent Sans and Noto fonts for easy customization. This section and these files will be updated in the future to include detailed instructions for use.

Planned Additions:

  • Center aligned lockups
  • Pre-colored symbols
  • Pre-colored lockups