The Seventh-day Adventist symbol, which many people think of as the “logo,” has been in use since 1997, and is the most recognizable element of our existing visual identity system. Though it may not communicate everything, because of its consistent use it now carries a deep significance for all who are familiar with it. The symbol, like all symbols, functions much more as a container for attributed meaning than as a theological statement. It is we, Seventh-day Adventist members, who give that symbol meaning. Because of the meaning it already holds, establishing over 20 years of brand equity, the shapes of the symbol remain largely unchanged from the original. The symbol is a registered trademark of the Seventh-day Adventist church, and use of the symbol is important in instances when communicating an official association with the Seventh-day Adventist church. The registered trademark may be used by the Seventh-day Adventist Church, its entities, institutions (including churches and schools) as authorized by the General Conference of Seventh-day Adventists, its divisions, unions and conferences.
Aside from ensuring that the symbol continues to appear on materials, the new system affords a wide level of flexibility. The symbol is now free to exist in isolation, detached from the name of the church or entity. It is still preferable for the symbol to have a thoughtful relationship to the rest of the design system. We recommend in most cases, where the symbol is detached, it sit within in the Sabbath column. When not using the Adventist symbol within the Sabbath column or locked up with an entity name, the preferred version is the knocked-out circular version, which allows for more graphically pleasing layouts.
Additionally, the symbol is now allowed to exist in a variety of colors. Moving forward, it is recommended the symbol only be used in solid-color versions. The symbol may be a different color than the accompanying wordmarks, but all elements of the symbol should appear in the same color.
Beyond deciding which version of the symbol to use, and which color to use it in, it is requested that you make no creative modifications to the symbol. It is important that our most globally recognized element continues to be easily recognized. To help our audience, it is requested that you do not modify or integrate the logo, or any parts of it, either in isolation or as part of any other entity logo, unless given express permission by the General Conference. Though this is primarily about visual strategy, there are some legal restrictions governing registered trademarks, and more information about that can be found on our legal page.