How to Use These Guidelines

These guidelines were developed to anticipate and accommodate our differences, both in the content of our materials, and the styles we design in. The core elements of the system are few, but if adopted consistently, they will have a powerful impact on the mission of the church.

These guidelines describe the core elements and principles of our identity system. They are intended to be dynamic, consisting of regular updates as we learn from members and church leadership about what works best for their respective audiences. While the new official church logo is available for download in almost a hundred languages, this initial iteration of the guidelines primarily addresses entities in majority English-speaking regions. This 2.0 version, with the new global elements, provides a strong foundation for the important task of working with division communication leaders and international designers to explore how the system can be extended or modified for local contexts.

Because language and culture are dynamic we have made sure these guidelines are not set in stone as commandments, but are also dynamic. Some regions may feel the need to adapt these principles for their specific contexts. We strongly encourage entities to think deeply about what works best for their respective audiences. However, what works best for most audiences in our increasingly mobile and interconnected world is to recognize we are all Seventh-day Adventists, so it is best to communicate clearly to avoid visual fragmentation. This means any major change or extension to these guidelines will require a global discussion and new decisions by our governing bodies.

The ultimate goal of this work is to help people know we are all Seventh-day Adventists. We ask that you join us in letting people know we are all different, but all excited about the beauty that is soon to come.